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Last Updated May 31 2024
A niche store sells products in a subcategory or a smaller part of a broader, popular category. If you are looking to build an ecommerce brand, a niche store might be the way to find success in the crowded market.
Shopify is the most popular ecommerce platform for such stores. We have already explored hundreds of well-designed Shopify stores across categories like clothing & fashion, jewelry, pet supplies, art, beauty, home decor, etc. In this collection, we dig even deeper and present more niche-focused stores across these categories and more.
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Leesa specializes in premium, comfortable mattresses and bedding products designed for a better night’s sleep.
Luxy sells beautiful hair extensions made from 100% remy human hair, in a variety of colors and lengths. They strive to be affordable yet luxurious simultaneously. They also offer 3 different collections, so there is something for everyone.
MirrorMate is a niche Shopify store specializing in custom, easy-to-install mirror frame kits to enhance and upgrade existing mirrors.
Venus ET Fleur offers luxurious, long-lasting eternity roses and floral arrangements for elegant gifting and home decor.
Houseplant is a California-based cannabis company founded in 2018 by Hollywood actor Seth Rogen and his business partner Evan Goldberg. The company sells a variety of cannabis products including flower, pre-rolled joints, edibles, and concentrates. Houseplant’s products are available in select dispensaries in California and Colorado.
Koha Pet specializes in premium, natural pet foods and treats designed to promote the health and well-being of pets.
Cold pressed juices made for a variety of uses. From cleanses, to weight loss to “resets.” The owners are based in London, hence the name.
Brooklinen provides high-quality, comfortable bedding and home essentials designed for everyday luxury.
Letterfolk offers unique, customizable letter boards and home decor items that add a personal touch to any space.
Started in a small garage in the UK as essentially a dropshipping store, Gymshark is today a leading fitness apparel and accessories brand that makes over $500 million annually.
Bokksu (Japanese for ‘box’) is a small family-run business in Japan. They sell a Japanese snacks subscription box through their beautifully-designed Shopify store.
Blendjet is a legendary one-product Shopify store. It does over $30 million in yearly revenue, selling primarily one product - a portable, battery-powered blender designed for on-the-go convenience. However, after huge success, they have added a marketplace to sell related products such as ready-to-blend beverages, jars, insulated sleeves, etc.
Skull Bliss features intricately handcrafted animal skulls and art pieces, blending natural elements with stunning craftsmanship for unique home decor.
Aurate New York offers timeless, ethically sourced fine jewelry crafted with quality and sustainability in mind.
Brew Blue is an Australian brand founded by women for women. Its product is called Hormone Balance Bliss™, which helps relieve menopause symptoms and reduce mood swings, stress, bloating, and indigestion, among other things.
Pop Chart creates awesome prints of places you’d like to visit and things you’d like to experience in scratch off form. Take that bucket list and start chopping wood on it. Everything from ball parks to different types of wine and beer you’d like to sample, these charts keep it fun and memorable.
Instant Swim sells sustainable swimwear made from recycled materials. Founded by former international swimmer Rosanna Arnold, the brand’s stylish and durable products include ultra-chlorine-resistant fabrics for long-lasting wear.
A beach based apparel line that celebrates the beach, sunshine and the weekend! Everything is made to be comfortable and breathable, suitable for high temps. You’ll find swim, shorts and lounge wear in fun and unique prints.
Death Wish Coffee Co. is exactly what you would think it would be, super strong coffee. Aside from that, they make sure it actually tastes good.
Luxury dog chains that are meant to accentuate your pup. Bullies and Co. aims to spread awareness about pit bulls and the stereotypical reputation that they have been given.
Dogecore blends humor, art, and apparel. Founded by two friends, it offers T-shirts, hoodies, hats, phone cases, stickers, and prints with a playful and irreverent style. Their designs appeal to a niche audience (which is quite a bit given they have 150k+ Instagram followers) that enjoys internet humor and streetwear fashion.
iLikeMaps creates beautiful map prints for over 700 cities worldwide. Founded by Montreal artist Olivier Gratton-Gagné, the business offers stylish map-themed decor items, including prints, pillows, shower curtains, and bags. Their web app, iLikeMaps Creator, lets customers design and order custom map prints from their site.
Greenies offers a range of dental treats and chews designed to promote oral health and overall well-being for pets.
FIGS makes a variety of premium medical apparel designed for healthcare professionals. Their clothing line includes scrub tops, pants, and accessories made from their signature FIONx™ fabric, which is moisture-wicking, anti-wrinkle, and includes four-way stretch for comfort.
Organii has very high standards for the organic products they choose to offer to their customers. Aside from beauty products, they also have a baby, day spa and concept store. They’ve been working since 2008 to make a reputation for themselves that they work hard to stick to.
Botanica Paper Co. has hand-painted greeting cards and stationery inspired by nature. The collection includes notebooks, planners, and home goods, emphasizing beautiful, artistic designs.