Best Website Builder
I test every website builder so you don’t have to. These are my rankings of the best website builders in 2025.
Our work is supported by affiliate commissions. Learn More
By Steve Benjamins | Updated Jan 3 2025
If you read my review of Squarespace, you’ll know it’s my most recommended website builder— I think it’s the best overall.
But is it worth the money? Is it expensive compared to competitors like GoDaddy and Wix? What about compared to WordPress?
Read on to find out.
Squarespace is not expensive compared to other website builders—it’s actually quite average. There are cheaper website builders, but they are not comparable to Squarespace.
The top website builders all charge about the same price for an entry plan with no ads and unlimited bandwidth. In fact, Squarespace’s plan is the cheapest among those.
Website Builder | Plan | Monthly Cost |
Squarespace | Personal | $16 |
Duda | Basic | $19 |
Webflow | CMS | $23 |
Wix | Light | $17 |
Square | Plus | $29 |
Note: Wix, Square, and Webflow have cheaper plans, but those cheaper plans include ads and bandwidth limitations— which I’d suggest you avoid!
Squarespace offers four plans:
Most websites should choose either the Personal or Business plan. I explain the differences here.
Ecommerce websites should choose either Basic Commerce or Advanced Commerce. I explain the differences here.
Here’s what you would save if you paid for the Personal or Business plan annually instead of monthly:
Plan | Term | Payments | Cost | Domain | Total | Savings |
Personal | Monthly | 12 | $23.00 | $20 | $296 | |
Personal | Annual | 1 | $192 | Free | $192 | 35% |
Business | Monthly | 12 | $33.00 | $20 | $416 | |
Business | Annual | 1 | $276 | Free | $276 | 33% |
Squarespace seems to be testing a new pricing model with only three plans: Personal ($16/month), Professional ($27/month), and Premium ($59/month). But, as it stands, you are likely to see the four plans we discussed above. We’ll update this article if the new plans are made public/available to everyone.
The Personal plan is Squarespace’s cheapest plan, and it will be good enough for most websites.
The Business plan is more expensive. Here are the four reasons you’d want to upgrade to the Business plan:
The Business plan lets you sell products and accept donations— though there is a 3% transaction fee.
This may be useful if you’d like to just try out ecommerce. If you’re doing any sales volume, you’ll want to upgrade to Squarespace’s ecommerce plans (which have no transaction fees).
The Business plan lets you use 3rd party tools like Gmail, Opentable, Chownow, Acuity Scheduling and Mailchimp.
The Business plan includes conversion metrics in your Squarespace’s analytics. These metrics are used for tracking how visitors convert on your goals (example: filling out a contact form, booking a service, joining a mailing list).
The Business plan includes promotional pop-ups, mobile information bars and announcement bars.
There are three Squarespace plans you could choose for ecommerce.
So which one should you use?
Technically Squarespace’s cheapest plan with ecommerce is the Business plan—but it includes a 3% transaction fee on purchases. These makes it suitable for testing ecommerce but not really for a full-blown ecommerce store.
This is the ideal ecommerce plan to start with— it includes all the basics ecommerce. Plus it has no transaction fees, gift cards, customer accounts, integrations with ShipStation and Xero and more.
This is the ecommerce plan for growing stores— it adds subscription products, gift cards, more flexible discounts, abandoned cart auto-recovery, real-time shipping rates and an orders API that lets you build custom integrations with 3rd party systems.
If you’d like to set up email with Squarespace, you’ll need to use their integration with Google Workspace.
You will need to be on the Business, Basic Commerce, or Advanced Commerce plan.
Yes. Google Workspace (Formerly G Suite) is the only email provider I would recommend. It basically gives you Gmail for your domain name email addresses.
Google Workspace costs money— you will have to pay for any email address connected to a domain name. That’s just reality. (If you want a free email address, just use a @gmail.com email address.)
Squarespace offers the standard Google Workspace pricing, which is based on the number of email addresses:
TERM | PRICE PER EMAIL ADDRESS |
Annual Billing | $72 |
Monthly Billing | $6 |
If you sign up for an annual plan, you get the first year of your domain name free.
Otherwise, a .com domain costs $20 / year with Squarespace.
You can actually find cheaper deals on .com domain names through a Namecheap— which provides .com domain names for $13.98. The downside is you’ll need to do some technical work to connect your Namecheap domain name to your Squarespace hosting.
Squarespace includes free whois privacy— which anonymizes your personal information (domains require public contact information called whois). I appreciate this, as website builders such as Weebly charge you for whois privacy.
In addition to websites, Squarespace also has some paid add-ons:
Squarespace offers a paid add-on for appointment scheduling.
There are three plans:
Feature | Emerging | Growing | Powerhouse |
Price | $14 / month | $23 / month | $45 / month |
Calendars | 1 | 2-6 | 7-36 |
Calendar Syncing | Yes | Yes | Yes |
Card Vaulting | Yes | Yes | Yes |
Automatic Reminder Emails | Yes | Yes | Yes |
SMS/Text Reminders | No | Yes | Yes |
Gift Certificates and Subscriptions | No | Yes | Yes |
Multiple Time Zones | No | No | Yes |
Custom API & CSS | No | No | Yes |
HIPAA (BAA) | No | No | Yes |
Squarespace recently started offering a Members Area add-on.
Here’s what it costs:
Feature | Starter | Core | Pro |
Price | $9/month | $18/month | $35/month |
Number of member areas | 1 | 3 | 10 |
Transaction fees | 7% | 4% | 1% |
Additional video storage | 5 hours | 20 hours | 50 hours |
Squarespace offers a paid add-on for email marketing.
There are four email marketing plans:
Feature | Starter | Core | Pro | Max |
Price | $5/month | $10/month | $24/month | $48/month |
Campaigns / Month | 3 | 5 | 20 | Unlimited |
Emails / Month | 500 | 5,000 | 50,000 | 250,000 |
Automation | No | Yes | Yes | Yes |
Bio Sites is a link in bio tool that helps you make ‘link in bio’ landing pages. It’s part of Unfold, Squarespace’s app for Instagram creators and storytellers in general.
You can make a bio site free with this tool, but there are also paid plans for premium features:
Plan | Price | Features |
Unfold Plus | $19.99/year or $2.99/month |
|
Unfold Pro | $99.99/year or $12.99/month | Everything in Plus, plus:
|
Squarespace acquired Tock to “combine the brand building power of Squarespace with the hospitality tools of Tock for everything you need to market and manage your [restaurant] business.”
In other words, you can make beautiful restaurant websites with Squarespace. And with Tock, you can manage reservations, events, takeout, and delivery all in one place.
Tock pricing varies depending on your needs:
Plan | Features | Price |
Tock To-go | Takeout and delivery ordering system | It doesn’t have any monthly cost; instead, they take a 3% commission on orders. |
Tock for Events | Ticket management software |
|
Tock for Reservations (Restaurants, Wineries, etc.) | A complete reservation management system. |
|
The Squarespace Video Studio app helps you make engaging videos that grow your audience and drive sales. And It’s free with all Squarespace plans!
This means you have one more reason to build your website with Squarespace if video content is at the center of your business. Here are a few examples:
Want to save some money?
Use the coupon code SBR10 and sign up through THIS link.
It will give you 10% off an annual plan. 😊🙏
Squarespace does not have a free plan.
Fortunately, they do offer a 14-day free trial to try it first— and it does not require a credit card required.
If you’re looking for a free website builder, check out my in-depth article about free website builders.
Some website builders (not Squarespace or any website builder I recommend) have deceptive pricing. For example:
Fortunately Squarespace does not do this kind of thing. I have found no hidden costs or misleading advertisements in Squarespace.
Some website builders go out of their way to make it hard to cancel. That’s why I pay and cancel for every website builder I try with my own credit card.
I’m happy to report cancelling Squarespace is easy and done through a web-based cancellation system. Awesome.
Squarespace's cheapest plan is Personal and it costs $16 / month (annual term). This price is in the same range as its direct competitors like Wix and Duda.
Squarespace is cheaper than Wix.
Squarespace's entry plan is $16/month, whereas Wix plans start at $17/month. On the other end, Squarespace's most expensive plan is $52/month, and Wix's plan is $159/month.
No. Squarespace does not have a free plan. Their cheapest plan is Personal and it costs $16/month on an annual term.
Yes. It's easy to cancel with Squarespace's web-based cancellation system.
If you make the website yourself (and it's easy to do so), you pretty much pay the plan's price. Here's how to make a website with Squarespace.
If you go to a professional, the cost depends on the scope of the project. A typical Squarespace website costs $2500-$3500.
No, Squarespace pricing is pretty straightforward. They sure have add-ons, but they mention each add-on's pricing on individual landing pages.