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Last Updated October 22 2024
This is a massive collection of the best small business websites in 2024.
You’ll find a range of small businesses included: personal trainers, gyms, real estate agents, startups, bakeries, food trucks and much more.
But every single small business I’ve included has one thing in common: a high quality design that communicates a clear sense of why that business does what it does.
I hope this list will inspire you — let’s get started!
Tip: Use ← and → arrow keys to browse.
This is one of my all-time favourite examples of outstanding small business website design.
There are multiple things going on here: I love that they put a captivating photo front and center. People often think a “professional website” can’t be human. But that’s incorrect. Always put faces and people front and center when you can. People respond to people.
I also love the design element around their “expert cleaners from a trusted company” — I am not sure what exactly it signifies but it looks like it’s from an award. Little design elements like this help build trust.
Otherwise they have a very obvious CTA (call to action) and intuitive navigation. There’s an FAQ section for common questions and the website looks great on mobile devices. This is overall a great case study in small business website design.
This is a great small business website example because it communicates a sense of the brand identity — which is important in a beauty business like a spa.
The calming green feels relaxing and client testimonials are a great way to establish trust.
The Donut Shop website, built on Framer, showcases a bakery with a playful and engaging design. It features an interactive menu where users can drag and drop donuts into their virtual box, view top-selling flavors, and place online orders. The site also provides information on location, hours, and customer reviews, creating a modern and immersive browsing experience for donut lovers.
The homepage header for this accountant couldn’t be more clear: “storytelling with numbers.”
It’s a line that can build trust. Why? Well because in my experience accounting can be quite dry — so an accountant that speak clearly and plainly is a value proposition that I might be interested in!
I like the bold fonts and fun colors! The responsive design looks even better on mobile — great since many visitors to a restaurant are searching on mobile.
This website feels prestigious. The subtle animations and light colors suggest to me this is a high-end photographer. One of the best small business website examples in the luxury space.
Fun colors and ecommerce website features make this a good example of a food truck website. There’s also a nice grid of photos from Instagram — good social media integration.
What a great website layout! It’s clear and user-friendly. And the fonts and subtle colors give a sense of professionalism.
This is definitely a website built with Squarespace (a popular website builder). It just looks and feels like many of Squarespace’s best templates!
The photography on this website design example is incredibly. The baking jumps off the web page and that’s exactly what you want for an ecommerce website.
I also like the subtle use of animation. It’s a light touch that makes the site feel a bit more interactive.
I love that the “Book Now” call to action is very clear and can be found in two different places. You can’t miss it.
I also like this website template — the color is fresh, sophisticated and communicates a sense of the brand quickly.
This is minimalist web development done right — the navigation gets out of the way and let’s the photo of the restaurant space do the talking! This is also a strong example of an ecommerce website built with Shopify.
Lovely minimalist design. Big beautiful photos and an obvious CTA that directs the user to a contact form.
I like the green cta buttons — they stand out in a subtle way.
But most of all I appreciate the writing from an SEO (search engine optimization) perspective. The copywriting reads well but also mentions some important keywords (especially in the headings). This won’t guarantee a great ranking in Google but it will definitely help.
Here’s a brand that does a good job of targeting an audience by using a video. The video on the homepage clearly spells out who the target audience is: people looking for luxurious event-planning.
Too many small business websites try to act bigger than they are — but you don’t have to! This business owner chose to put his family on the homepage. It’s a great way to build trust and come across as approachable.
Here’s an example of a website that does a good job of search engine optimization (SEO). The copywriting feels human but definitely mentions some important keywords for this small business. Great example of digital marketing done right.
I’m not always a big fan of homepage sliders (which this is an example of) but I like the minimalist navigation. It keeps the user experience simple and clear.
The website design of Livso is clean and modern. The home page features a large image of a product, with a bold headline and a brief description. The navigation is simple and easy to use, and the overall aesthetic is sleek and stylish. The website makes good use of whitespace.
Lavada is a Cosmetic Clinic offering modern day services that treat and improve the skin. Natasha Wolf is the founder and Nurse that started the company, and is passionate about the in depth experience she gives her customers.
This unique, hard surface creation comes from the brand and name called altrock. Altrock can be used in furniture, kitchen or bathroom surfaces and much more. The brand makes these specialty items directly from their shop in London.
Casa Mami is a beautiful retreat located in the desert on 5 acres. It can be booked privately through the Airbnb website or be rented for special events and photos shoot as well.
Sophie Ratner is a jeweller who specializes in creating beautiful, one-of-a-kind pendants. Customers come to her for unique designs that stand out from the rest. Her online store has a muted color palette and is easy to navigate.
Motivated Mornings provides accountability, community, and productivity coaching to help entrepreneurs, creatives, and students start and finish their work. We worked with their founders to create a dynamic, creative site that clearly communicates what they offer and how to get started.
The web design on Saxon Shoes is sleek and modern. The homepage features a large hero image with clear, concise text overlaid. The navigation is easy to use and the overall aesthetic is clean and stylish.
The product pages are well designed, too. Each product has high-quality photos and clear, concise descriptions. The “add to cart” button is prominently displayed and the overall layout makes it easy to find what you’re looking for.
The website design on tattly.com is fun and playful. The homepage features large images of people with Tattly tattoos. The navigation is easy to use and the overall aesthetic is youthful and energetic.
Tattly is a company that sells temporary tattoos. They offer a wide selection of high-quality, stylish designs that are perfect for both kids and adults. Their website is well designed and easy to use, making it a great place to shop for temporary tattoos online.
Perfect for gyms, personal trainers or any businesses focused on fitness. Striking motivational images will get customers pumped to join your classes.
Kustom Thrills has a minimalistic web design that uses black, white, and gray colors. They have great photography that showcases the artists and puts them front and center.
Ashley Easter is an activist, speaker, author, coach, and advocate of abuse survivors. Whether it’s on stage at an event, or in a coaching session, Ashley empowers survivors of abuse to change the world.
Great for creative or public relations businesses bold design and bright photos show that you aren’t afraid to stand out from the crowd.
Sunny pictures and bright colors make the pages of this example Wix website to catch the eye of potential clients. A live booking form is incorporated to help readers take advantage of your services.
A good business website example for handymen or contractors. A large amount of space is dedicated to customer testimonials, demonstrating that the work you do is of the highest quality.
Ideal for boutique hotels or hospitality businesses. Classical typography, subtle transitions and darkened images demonstrate that you run a classy establishment.
This is a visually striking website the contrast between alternate screen-width image and sparse text panels will help visitors to pick up on your business’s unique personality. A centered navigation bar and dark color scheme also provide a stylish touch.
Full-page images and stunning gallery pages make this a great example business website to use for artisanal crafts and bespoke design business.
A gold and black color palette help to bring this business website to life. Works best for businesses operating in the fashion industry or for appealing to style-conscious consumers.
Excellent for therapists, yoga centers and meditation-centric businesses. This example website’s peaceful color scheme and minimalist design immediately demonstrate a connection between your business and well-being.
Denver Cabinet Express is a leading retailer of kitchen and bathroom cabinets in the Denver area. They offer a wide selection of high-quality, stylish cabinets at competitive prices. Their website is well designed and easy to use, making it a good example of a small business website.
A straightforward and solid web design. Good case study of doing local SEO well too.
Bright text and an unusual layout help this responsive business website catch the eye of potential clients. The navigation bar is hidden by default to allow readers to concentrate on the content of your landing page.
Juli’s wearable art is colorful, vibrant, and eye-catching. She often uses geometric patterns and bold colors in her designs, which are often inspired by nature. Her pieces are unique and stylish, and they can be worn as both everyday jewelry and special occasion accessories. Her website is a clear and uncluttered online store.
In real estate, everything is about presentation. With this beautiful Squarespace realtor website example, a professional look is achieved with full-bleed scrolling and striking listing pages.
A fantastic business website example for legal practices. Uses clean lines and clear typography to communicate your professional nature. You won’t find obtrusive photos or quirky styling here.
Upstate Laundromat is a modern, upscale laundromat based in Greenville, South Carolina. They are on a mission to change the laundromat experience. Their one-page that feels clean, airy, and professional— in order to showcase their unique services and amenities to engage prospective customers.
Heavily edited photos and subtle animations make this business Ucraft website example a visual spectacle. The unusual styling doesn’t get in the way of functionality though, clients should have no trouble finding important information about your business.
An attractive coffee business website. Uses an integrated eCommerce store to allow customers to purchase your products directly.
A professional looking ‘testimonials’ section will help this example WordPress website give your business a big boost. It uses a wide navigation bar and large font sizes so that every visitor finds it easy to explore your company’s history.
Monochrome and attractive but serious photos lend this business website a professional feel. This makes it a great example to follow for legal or financial firms.
Excellent for apparel businesses. A screen-width slideshow is placed at the top of the page to help draw customers in. Meanwhile, a clean grid of your various on-sale items makes it easy for readers to find something that suits their tastes.
Appropriate for spas or well-being businesses. Whitespace and subtle relaxing imagery are used to great effect in this example site.
Ideal for advertising corporate spaces and offices, uses a wide-set layout to emphasize the spaciousness of your venue. Smooth fade-in animations help relevant pieces of information appear subtly as readers scroll down the landing page.
Dynamic layouts and an emphasis on using photos instead of boring blocks of text help to keep things exciting with this example Weebly business website.
Lots of exciting collages and large images help the pages of this business website to pop. It’s a great choice for design firms with plenty of space to show off your work.
This is a lesson in how to create an effective personal website for small or medium sized business. This example business website places a profile of its founder front and center to help customers feel connected to its brand.
Strong animated imagery will help your business to stick in the mind of any reader who opens this example website. A central ‘Book Now’ link will guarantee a high conversion rate from visitors to paying customers.
Helps customers get around your site with ease with multiple navigation panels and a convenient search bar.
Uses a warm color scheme and earthy hues to create a welcoming website. A great way to market an organic business or a wholesome product.
If you run a corporate magazine or blog page to enhance your business, this example website will show you how to do it well. Clean fonts and responsive animations keep things professional.
An exemplary example for corporate, consulting or legal practices to follow. This website is serious and sophisticated but also modern and dynamic, thanks to its use of slick full-bleed scrolling animations.
If you’re a small business owner, it’s important to have a strong online presence. After all, potential customers are searching for businesses like yours every day.
That’s why having a well-designed website is so important. Not only will it help you attract more customers, but it will also give you a competitive edge over other businesses in your industry.
