Website Builder Statistics

• Over 18 million websites on the internet are built using DIY website builders. [Source]
• With a 45% market share, Wix is the most popular website builder. [Source]
• Squarespace has an 18% market share and is the second most popular website builder. [Source]
• GoDaddy Website Builder ranks third in worldwide market share. [Source]
• In the US, the top three names remain the same, but the rankings change. Squarespace is the most popular website builder in the US, followed by GoDaddy Website Builder in second place and Wix in third. [Source]

• Over 24 million stores on the internet are made using an ecommerce platform. [Source]
• With a 26% market share, Shopify is the most popular ecommerce website builder. [Source]
• WooCommerce has an 18% market share and is the second most popular ecommerce website builder. [Source]
• Wix ranks third in worldwide market share of ecommerce platforms. Squarespace is fourth. [Source]
• In the US, Shopify remains the most popular ecommerce website builder. Wix is the second most used platform, followed by WooCommerce. [Source]

Some companies’ primary product is their website builder (example: Squarespace, Wix), and so the website builder subscriptions bring most of their revenue. I have listed those companies’ revenue under “Website Builder (Primary)”.

On the other hand, some popular website builders are from companies that primarily focus on products besides the website builder (for example, Square makes most of its profits from selling financial services, POS, etc.; GoDaddy sells domains, hosting, etc.). I have listed those companies’ revenue under “Website Builder (Secondary)”.

Core Web Vitals (CWV) is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page.

In essence, a good CWV score means good user experience. On average, 53% of the websites on the internet have a good CWV score for desktop sites, and 41% have a good CWV score on mobile.

I analyzed this ongoing CWV technology report that tracks CWV of millions of website builder-made websites to see how they fare to the global average. I have marked above-average scores green and below-average red.