Last Updated January 27 2021
In The State of Website Builders I'm sharing data and trends from three categories:
This is my second year doing The State of Website Builders. You can also read last years.
Note: Website builders are no-code, drag and drop tools that include hosting. Wordpress is not a website builder, it's a CMS.
Wix and Squarespace continue to be the market leaders— though their share of the market fell to 53% from last year's 56%. Source: BuiltWith
While Wix has the highest total market share, Squarespace has the highest market share of the top 1 million websites. Impressively, 2.5% of Webflow websites are in the top 1 million. Source: BuiltWith & Comscore
Five website builders more than doubled their market share in 2020. This is their growth rate. Source: BuiltWith
92,330 → 246,588 Websites
2,675 → 6,592 Websites
49,459 → 126,594 Websites
80,438 → 176,398 Websites
6,202 → 13,148 Websites
Top 10 ecommerce builders by total websites powered. Source: BuiltWith
Shopify has the largest app store— and in the last year grew faster (46%) than any other ecommerce builder.
Smugmug was the leader last year— but Cargo Collective pulled ahead this year. Source: BuiltWith
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