40+ Interesting Squarespace Statistics Of 2024

1. At the start of 2023, Squarespace had over 4.2 million unique subscriptions.
2. Squarespace is currently present in more than 200 countries and territories.
3. In 2023, Squarespace got a total revenue of $1.01 billion.
4. Squarespace is the second most popular website builder worldwide.
5. Squarespace is the most popular website builder in the United States
6. 71.8% of Squarespace’s total revenue comes from the United States.
7. Squarespace is used by 3-4% of all the websites that use CMS and is the 4th most widely used CMS.
8. Squarespace has 1800 employees, including part-time employees, spread across the United States, European Union, Australia, and the United Kingdom.
9. Squarespace was started in 2003 and went live in April of 2004, with 478 websites made from Squarespace in that year.
10. The official Squarespace website got nearly 120 million views in the past three months (June, July, and August of 2023).
11. Squarespace is valued at over $10 billion.

Squarespace Revenue (2020-2023)

1. In 2023, Squarespace got a total revenue of $1.01 million, a 12% increase from 2022. [Source]

2. Squarespace’s revenue in the second quarter of 2023 was $247.5 million, a 16% YoY growth compared with $212.7 million in the second quarter of 2022. At this rate, Squarespace will cross $1 billion in yearly revenue by the end of 2023. [Source]

   • Presence revenue grew 17% year over year to $172.1 million.
   • Commerce revenue grew 14% year over year to $75.5 million.
3. The commerce plans accounted for 31.1% of total revenue. [Source]
4. Squarespace acquires 92% of its revenue from subscriptions. [Source]
5. 71.8% of total revenue comes from the United States. [Source]
6. At the start of 2023, Squarespace’s total assets were worth around $730 million, about an 18% decrease from the start of 2022. [Source]
7. Squarespace had a loss of about $250 million in the year 2022. [Source]
8. Average revenue per unique subscription (“ARPUS”) increased 7% year over year to $219.42 in 2023, compared to $204.17 in 2022. [Source]

1. At the end of 2023, Squarespace had over 4.6 million unique subscriptions, a 7% increase compared to the previous year. [Source]
2. Total unique subscriptions increased 7% year over year to over 4.6 million in 2023, compared to 4.2 million in 2022. [Source]
3. Squarespace is currently present in more than 200 countries and territories. [Source]
4. Subscribers from the United States bring 71.8% of total revenue. [Source]
5. No individual country outside of the United States accounts for more than 10% of Squarespace subscriptions.

Squarespace Market Share: CMS and Simple Website Builder

1. Squarespace is used by 3-4% of websites that use CMS. [Source - 3%] [Source - 4%]
2. Squarespace is the 4th most widely used CMS on the Internet. [Source]
3. Squarespace’s biggest competitor, Wix, owns about 11% of the CMS market share. [Source]
4. However, according to W3Tech, Wix’s CMS market share is only 3.7%, which seems unlikely given it has over 250 million total registered users. [Source]
5. Squarespace has a 17% market share among simple website builders and is the second most popular in the category. [Source]
6. The most popular in the category, Wix, has nearly 46% of the market share of websites using simple website builders. [Source]
7. However, in the US market, Squarespace has slightly more market share than Wix. [Source]
8. For ecommerce, Shopify is Squarespace’s biggest competitor. Shopify holds nearly 5.7% CMS market share. [Source]
9. At 63% market share, WordPress is the largest shareholder of the CMS. This is about 43% of all the websites on the internet. [Source]
10. GoDaddy Website Builder holds about 2.29% market share of websites using CMS. [Source]
11. Other competitors like Weebly, Duda, and Jimdo sit around or under 1% market share. [Source]
12. Given that Squarespace is for small to mid-sized websites, it is only used by 0.58% of the top 100k websites that use CMS. [Source]

1. Squarespace had about 120 million visitors in the past three months (June, July, and August of 2023). [Source]
2. 37% of traffic to Squarespace’s website is direct traffic, 35% comes from referrals, and 18% from organic search. [Source]
3. About 29.41%, the majority of Squarespace website visitors are aged between 25 and 34. [Source]
4. Squarespace.com’s audience is 45.39% male and 54.61% female. [Source]
5. The average duration for visitors to stay at Squarespace’s website is about 9 minutes and 52 seconds. [Source]
6. Squarespace gets most of its social media traffic from YouTube, at 40% of the total social media traffic. [Source]
7. As of October 2023, Squarespace.com is the 566th most popular website in the world. [Source]
8. WordPress got about 550 million in the past 3 months, i.e., about 5x that of Squarespace. [Source]
9. Shopify also gets much more traffic than Squarespace, with about 240 million visitors in the past 3 months. [Source]
10. Wix generally gets more traffic than Squarespace, getting about 150 million visitors in the past 3 months. [Source]

1. Squarespace was started in 2003 in the dorm room of the Founder & CEO, Anthony Casalena. It went live in April of 2004 (thanks to a $30,000 loan from his father), with 478 websites made from Squarespace in that year. [Source]
2. In its first year, Squarespace earned around $50,000 in revenue. [Source]
3. Squarespace crossed 500,000 website creations by paid customers in 2014, the same year their first Super Bowl ad was aired. [Source]
4. Squarespace won an Emmy for a Super Bowl commercial in 2017. [Source]
5. Squarespace crossed 1 million website creations by paid customers in October 2015. It is also the same year their second Super Bowl ad was aired. [Source]
6. Squarespace Domains was launched in 2016, allowing customers to buy domains effortlessly. [Source]
7. Recently, Squarespace purchased Google Domains registrations. This transaction includes a transfer of approximately 10 million domains to Squarespace. [Source]
8. In November 2017, Squarespace earned a $1.7 billion valuation. [Source]
9. Squarespace is valued at over $10 billion currently. [Source]
10. In December 2018, Squarespace launched its mobile app. [Source]
11. Squarespace crossed 2 million website creations by paid customers in 2019. [Source]
12. Squarespace completed 20 years on the internet in 2023. [Source]
13. Squarespace has 1800 employees, including part-time employees, spread across the United States, European Union, Australia, and the United Kingdom. [Source]
14. In our comparisons of the top website builders, Squarespace has consistently ranked #1 as the best overall website builder.