This is a collection of Squarespace statistics that reveal the platform’s rise, its impact on the market, and its financial muscle. The numbers are updated till the end of 2023.
Whether you’re a curious user, a potential investor, or just a digital aficionado, these numbers will give you a comprehensive understanding of the Squarespace universe.
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Squarespace Statistics: Top Picks
- At the start of 2023, Squarespace had over 4.2 million unique subscriptions.
- Squarespace is currently present in more than 200 countries and territories.
- In 2023, Squarespace got a total revenue of $1.01 billion.
- Squarespace is the second most popular website builder worldwide.
- Squarespace is the most popular website builder in the United States
- 71.8% of Squarespace’s total revenue comes from the United States.
- Squarespace is used by 3-4% of all the websites that use CMS and is the 4th most widely used CMS.
- Squarespace has 1800 employees, including part-time employees, spread across the United States, European Union, Australia, and the United Kingdom.
- Squarespace was started in 2003 and went live in April of 2004, with 478 websites made from Squarespace in that year.
- The official Squarespace website got nearly 120 million views in the past three months (June, July, and August of 2023).
- Squarespace is valued at over $10 billion.
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Squarespace Revenue/Financials Statistics
Squarespace Revenue (2020-2023)
- In 2023, Squarespace got a total revenue of $1.01 million, a 12% increase from 2022. [Source]
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Squarespace’s revenue in the second quarter of 2023 was $247.5 million, a 16% YoY growth compared with $212.7 million in the second quarter of 2022. At this rate, Squarespace will cross $1 billion in yearly revenue by the end of 2023. [Source]
- Presence revenue grew 17% year over year to $172.1 million.
- Commerce revenue grew 14% year over year to $75.5 million.
- The commerce plans accounted for 31.1% of total revenue. [Source]
- Squarespace acquires 92% of its revenue from subscriptions. [Source]
- 71.8% of total revenue comes from the United States. [Source]
- At the start of 2023, Squarespace’s total assets were worth around $730 million, about an 18% decrease from the start of 2022. [Source]
- Squarespace had a loss of about $250 million in the year 2022. [Source]
- Average revenue per unique subscription (“ARPUS”) increased 7% year over year to $219.42 in 2023, compared to $204.17 in 2022. [Source]
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Squarespace Subscribers Statistics
- At the end of 2023, Squarespace had over 4.6 million unique subscriptions, a 7% increase compared to the previous year. [Source]
- Total unique subscriptions increased 7% year over year to over 4.6 million in 2023, compared to 4.2 million in 2022. [Source]
- Squarespace is currently present in more than 200 countries and territories. [Source]
- Subscribers from the United States bring 71.8% of total revenue. [Source]
- No individual country outside of the United States accounts for more than 10% of Squarespace subscriptions.
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Squarespace Market Share (vs. Competitors)
Squarespace Market Share: CMS and Simple Website Builder
- Squarespace is used by 3-4% of websites that use CMS. [Source - 3%] [Source - 4%]
- Squarespace is the 4th most widely used CMS on the Internet. [Source]
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Squarespace’s biggest competitor, Wix, owns about 11% of the CMS market share. [Source]
- However, according to W3Tech, Wix’s CMS market share is only 3.7%, which seems unlikely given it has over 250 million total registered users. [Source]
- Squarespace has a 17% market share among simple website builders and is the second most popular in the category. [Source]
- The most popular in the category, Wix, has nearly 46% of the market share of websites using simple website builders. [Source]
- However, in the US market, Squarespace has slightly more market share than Wix. [Source]
- For ecommerce, Shopify is Squarespace’s biggest competitor. Shopify holds nearly 5.7% CMS market share. [Source]
- At 63% market share, WordPress is the largest shareholder of the CMS. This is about 43% of all the websites on the internet. [Source]
- GoDaddy Website Builder holds about 2.29% market share of websites using CMS. [Source]
- Other competitors like Weebly, Duda, and Jimdo sit around or under 1% market share. [Source]
- Given that Squarespace is for small to mid-sized websites, it is only used by 0.58% of the top 100k websites that use CMS. [Source]
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Squarespace Milestones & Random Facts
- Squarespace was started in 2003 in the dorm room of the Founder & CEO, Anthony Casalena. It went live in April of 2004 (thanks to a $30,000 loan from his father), with 478 websites made from Squarespace in that year. [Source]
- In its first year, Squarespace earned around $50,000 in revenue. [Source]
- Squarespace crossed 500,000 website creations by paid customers in 2014, the same year their first Super Bowl ad was aired. [Source]
- Squarespace won an Emmy for a Super Bowl commercial in 2017. [Source]
- Squarespace crossed 1 million website creations by paid customers in October 2015. It is also the same year their second Super Bowl ad was aired. [Source]
- Squarespace Domains was launched in 2016, allowing customers to buy domains effortlessly. [Source]
- Recently, Squarespace purchased Google Domains registrations. This transaction includes a transfer of approximately 10 million domains to Squarespace. [Source]
- In November 2017, Squarespace earned a $1.7 billion valuation. [Source]
- Squarespace is valued at over $10 billion currently. [Source]
- In December 2018, Squarespace launched its mobile app. [Source]
- Squarespace crossed 2 million website creations by paid customers in 2019. [Source]
- Squarespace completed 20 years on the internet in 2023. [Source]
- Squarespace has 1800 employees, including part-time employees, spread across the United States, European Union, Australia, and the United Kingdom. [Source]
- In our comparisons of the top website builders, Squarespace has consistently ranked #1 as the best overall website builder.