Best Website Builder
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By Juhil Mendpara | Updated Sep 26 2022
A couple of days ago, I received this email from Famepick - the company that owns Linkfolio:
Linkfolio is shutting down, and users (probably you) will lose their bio link pages on the 15th of October.
The best way to tackle this situation is to quickly find a suitable Linkfolio alternative and switch to it. And I am here to help with the “quickly finding” part.
I tested nearly 30 ‘link in bio’ tools some time ago. There sure are quite a few suitable alternatives to Linkfolio, BUT…
…We’ll not look at any of them in this article. (Read our best ‘link in bio tools’ article for those)
Instead, I’ll suggest the two best general ‘link in bio’ tool alternatives, not just Linkfolio alternatives.
If you were with Linkfolio, you just experienced one of the primary reasons not to trust a ‘link in bio’ tool. But let me list down all of them, starting with…
Like Linkfolio, other bio link tools can shut down entirely.
The ‘link in bio’ tool business race just started about half a decade ago, and only a few will be there until the end.
There are already some clear favorites. For instance, Linktree is miles ahead of the competition: It has the most users. Plus, the company has money to drive competitors out of business — Linktree recently raised capital at a $1.3 billion valuation (whether it’s overvalued is another question).
All ‘link in bio’ landing pages look alike. It’s not particularly bad (they get the job done, after all), but if you want to make a perfect on-brand ‘link in bio’ website, you probably can’t with your typical bio link tool.
Most ‘link in bio’ tools only let you change colors and fonts. Plus, their templates all look similar — just a bunch of links stacked one-below-another.
Bio Sites has the most beautiful templates of any ‘link in bio’ tool, in my opinion. And they don’t even come close to looking as good as what’s achievable with the alternative (i.e., website builders).
Many ‘link in bio’ tools, including the most popular ones (such as Linktree), don’t allow you to use a custom domain name (ex: yourdomain.com/links). You have to stick with their domain (ex: linktr.ee/username).
On the other hand, most of those that do allow a custom domain require you to buy an expensive plan for it.
Not having a domain/own website in your bio means:
Depending on who you are and how you’ve built your social media audience, it’s likely that a large portion of them don’t know about your website.
And one (major) way they come across your website is through the link in your bio (as it’s the only place where platforms like Instagram and TikTok allow an actual, permanent link). And if you use an URL of Linktree or Linkfolio or some other bio link platform, they won’t know about your website. In other words, it’s a lost awareness and branding opportunity. Not only that, but it’s also a lost sales opportunity if you think a step further.
Let’s understand it with an example: Selena Gomez has her own website but uses a Linktree URL in her bio.
This means:
SEO (short for Search Engine Optimization) is the process of attracting relevant traffic from search engines like Google.
Many factors are part of the SEO process.
Selena Gomez’s Linktree page has over 3000 backlinks. If she had used her website domain for her bio link page, those links would be to that page, and it would’ve helped website SEO efforts positively and significantly.
Like Famepick shut down Linkfolio, Linkfolio (read “a link-in-bio tool company”) can shut down any profile. Similarly, a social media platform can also disallow particular link-in-bio URLs.
It has happened:
For more examples, just see these tweets.
Most ‘link in bio’ tools offer basic features for free…but you’d have to pay between $5/month to $20/month to remove the company branding and feature restrictions.
On the contrary, the alternative I am suggesting can be totally free if you already have a website. And even if you don’t, one of the two alternatives is cheaper (and better!) than most “link in bio tools”.
General-purpose website builders solve most of the issues associated with a “link in bio website maker”.
The only time a “link in bio tool” makes more sense is when ease of use is your highest priority. Otherwise, website builders (some of which are beginner-friendly) do a better job.
Here are two website builders we recommend in general but would especially recommend for this use case:
Squarespace has its own (one of the top) ‘link in bio’ tool, Bio Sites. Yet, I’d recommend Squarespace, the website builder, over it to most people, especially if they already have a Squarespace website.
To make a bio-link page with Squarespace, you just have to add a page and give it a relevant slug (like ‘yourwebsite.com/links’ or ‘yourwebsite.com/learn-more’).
Squarespace’s annual plans cost:
Note: If you want to remove the header and footer of your Squarespace website and create a distraction-free landing page, you need to be on the Business plan or above.
Carrd is the perfect combination of a ‘link in bio’ website marker and a general-purpose website builder.
On the one hand, it has the ease-of-use and affordability factors of a ‘link in bio’ tool. And on the other, it has more features and customization options like a website builder.
For annual plans:
Squarespace and Carrd are the website builders we recommend if you are yet to build your ‘link in bio’ website. However, if you already have a website and can add a page to it, you can make your bio link page with it.
For example, this Links Collections page by Ali Abdaal is built on Ghost CMS: