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Last Updated January 5 2024
I have an ongoing collection of inspirational websites that are built with tools like Squarespace, Weebly, Wix and Wordpress. These are my favourite websites from that collection.
This list reflects my taste— I prefer websites with strong typography, clear navigation and bold photography. Check out my best website builder roundup if you'd like to build your own website.
Douglas Cardinal studied at The University of British Columbia before moving to Texas and becoming an architecture student. His love for nature flows through his work and creates a unique flow of design.
Right as you enter his website, the tagline “Without any preconceptions, I evolve a design from the inside out, open to all possibilities.” mesmerizes you. His philosophy page is equally impressive, with mentions of his “signature style of harmonious curvilinear forms,” “understanding of architecture as a tool to better the world,” and more.
The central part: His portfolio items are placed a bit deep into the website under Work \> Categories (Spiritual, Educational, Health, Museums, Masterplans, Housing, Lodging, Civic, Commercial) \> Pages, but each portfolio piece is well presented with great pictures. We’d recommend keeping the portfolio items as easily accessible as possible.
Sasaki has been in the works for over 65 years and only continues to grow. Their design style blends many different outlooks to create a forward-moving design concept with sustainability at the top.
Their website has a modern feel to it. It has fantastic fonts, amazing animations, high-quality photos, and concise copy.
On their Projects page, they have a search bar to find if you are looking for any specific architecture design project and filters if you want to look at their projects in a particular sector, region, service, or type of architecture. In addition, each project’s details include multiple well-shot photos from across the project’s premises, and each photo has a precise, well-describing caption.
Just like with the Projects section, Sasaki nails all the website’s pages. In short, if you have a big architecture firm, Sasaki’s online portfolio and the website design are worth looking up to.
Benjamin is a photographer that captures some amazing images of harsh environments that’ll give you the chills just looking at them. His work is often completed in Iceland; you can find images of beautiful landscapes and animals that live in the wild.
If you visit his website, you’ll immediately notice his photography is the hero of the website. The homepage has nothing but a slideshow of full-size photos he clicked. Besides that, there’s just a small navigation bar that’ll take you to other essential pages.
Overall, the artist’s website is minimal and is built with potential clients in mind. Look at it from his potential clients’ point of view, and you’ll see why I say so: Potential clients of a photographer want to see their work, contact them, or know more about them — in that order. Benjamin ensures the visual hierarchy takes the clients where they want to go.
Located in Canada, this studio offers tattooing of many different kinds in the beauty world. Microblading, freckle tattooing, scar camouflage, and more. They always strive for the most natural appearance in their work.
I love the images on this website. The site follows the classic show, not tell rule by showing the result of their work instead of writing what they offer. Of course, you can click “View details” to learn more about the process, results, and costs involved.
You can figure out this beauty company as it says it all in the name. Super cool skincare products that find their color from natural fruits and are infused with other powerhouses like green tea.
This clean, D2C website focuses on just one thing: Sales! The first three sections of the website focus on selling: 1. The hero section shows the best offers. 2. Below, they have a “Most reviewed” section that showcases best-sellers. 3. Next, they have CTAs for their collections. And sections below that build social proof and uplift their brand—something that compliments the goal of the ecommerce website well.
Besides focusing on the goal, it also follows the modern website design aesthetics elements. For example, it uses a great font, a suitable color palette, high-quality product photos, a hover-to-reveal-further navigation bar, and more.
Deem is an online journal and blog that’s explorative of all topics related to design. They feel that design is everywhere and cover topics that combine design with people, brands, and the world overall.
Church with 6 different locations in the San Francisco area. BACC is a Christian church that is open to a wide variety of individuals.
Allbirds sells men’s, women’s, and kids’ super comfy casual shoes. They are made with natural materials like wool and offer a unique style choice.
The ecommerce site features excellent copy, really good images, and a natural flow for potential buyers. Plus, everything is optimized for conversion rates — for example, notice the navigation bar: each link is to a commercial page; the navigation to non-commercial pages like the contact or about page is placed in the footer.
They also have great remarketing in-store: Whenever a visitor visits a product page but doesn’t buy the product, they are shown those products under “Take Another Look” right at the top of the homepage (whether the visitor is logged in or not).
The Supernatural brand features an exciting, plant-based way to get creative in the kitchen. All of their powder products and recipes are vibrant in color, better for you, and fun to use in the kitchen!
The no-copy, no-CTA hero section gives the website a clean look. And the yellow-based color scheme matches with their packaging and ad & social media post colors, giving it consistent branding.
Their shop section has a lot of negative space, product image thumbnails that change on hover, and minimal captions. The product description copy is straightforward and well-structured, and each product has associated customer reviews at the bottom that add social proof.
Minna is an organic tea company selling many different tea flavors in individual cans or a variety packs. Their teas are free of the excessive sugar you’ll find in most teas yet still taste light and delicious.
The full-sized header image, the white space throughout the homepage, the CSS parallax scrolling effect, and the appropriate colorful sections…all are examples of modern-day web design trends. Also, minor details like adding nutritional facts and relevant certificates near the “Order Online” CTAs elevate the visitors’ trust in the brand.
Note : The Minna website is more like a landing page for branding. The CTAs take potential buyers to their Amazon listings.
One minor error you should avoid: The navigation text isn’t contrasting enough to the background image, so the visitors will struggle to see the “Shop Tea” link.
Inspired by and located in Kansas City, Jones Bar-B-Q is famous for its delicious flavors. The restaurant started back in 1970 and has since grown to produce sauces that can be purchased online from anywhere in the world.
For the website, they have chosen a red-based color palette for branding, so the visitors instantly connect them with something hot or exciting.
From a hierarchical viewpoint, they have an image of the freshly-made hot sauce and a big and bold text that reads “SAUCE MADE WITH LOVE IN KANSAS CITY” at the top. Then, there’s a clear navigation bar (with a CTA to their online shop) and a separate highlighted call-to-action button, “Shop Sauces.”
In short, the hierarchy leads to their store. Their store is a typical three-column store made with the Squarespace ecommerce platform.
Feastables is a chocolate bar brand created by MrBeast - one of the most popular and influential YouTubers.
Its website landing page with a semi-flat design uses the classic blue and pink MrBeast color scheme. It also has all the MrBeast elements sprinkled throughout the website - massive giveaways, philanthropy, an image of Jimmy aka MrBeast, quirky reviews from Chandler and other team members, etc.
Other than the whole MrBeast branding and modern web design, the website has snappy and easy navigation, accessibility settings, a live chat/chatbot, social media buttons, logical structure, and perfectly placed CTAs.
From a marketing-on-the-site viewpoint, they use popups and interactive spin-to-win wheels to collect emails for email marketing, they have a chatbot to increase conversion rates, and they have put average reviews at the top of each product page to give visitors social proof, etc.
In 2013, newlyweds Matt and Ish started the company Ocelot Chocolate right from their apartment. Their passion for organic, quality chocolate, combined with their design skills, has helped their company flourish, reaching customers worldwide.
In Zurich Switzerland you’ll find this small and intimate festival that includes low key bands and delicious snacks. It is put on entirely by volunteers and is a non-profit organization that uses any earnings it makes to help put on the next festival.
Moon Choi is based out of New York City, and the designs of this line fit well within the city. They are sophisticated and combine menswear into women’s fashion for a sophisticated look.
Personal Effects is a menswear line located in London. You can find items for men ranging from basic tees to outerwear. All pieces are handmade with attention to detail using the best fabrics available.
Rumba Watches has locations in New York and LA. They also offer stylish sunglasses along with their watches. They make functional pieces, that are stylish and made to last.
Chef Pierre Thiam not only creates delicious food in the fine dining world, he also writes and teaches his skills in the kitchen to others. He has catered huge events that have involved the President and big name celebrities too!
Tasty Shop has some pretty cool and different recipes, that look delicious! Aside from that, you can purchase their products like cookware, bake ware and utensils in vibrant color choices.
An all around lovely and clean-cut website for all of your recipe desires. Find collections based on meals, in addition to snack beverages and more. You can subscribe to a monthly newsletter as well to have recipes delivered to your inbox.
This site is a digital food publication based in Singapore. You can read about all things related to food, travel and nightlife. They provide authentic reviews on all their trials so that you know what your getting into!
Deem is an online journal and blog that’s explorative of all topics related to design. They feel that design is everywhere and covers topics that combine design with people, brands, and the world overall.
This design-focused magazine/blog website’s planner/designer nails everything about the blog, from the name to the blog landing page and post page design:
Besides, I love how the whole style of the post changes depending on the topic/graphic used. For example, here, the background color is a light shade of brown, the font color is brown, and the font is ITC Cheltenham Pro:
In contrast, this article uses a black background and a simpler white font to fit the art and the topic of the story:
Overall, Deem is a perfect blog example to draw inspiration from.
Scott Snyder is a product/object photographer based in Costa Mesa, California. His photography is clean-cut and top-of-the-line quality, as apparent from his portfolio showcase.
The professional photographer displays his best photos with plenty of negative space on the homepage. You can find more about each photography project by clicking on the associated photo: He mentions his roles in the project, what he did to successfully complete the project, about the client, and more for each photo.
Besides showcasing his work on the homepage, he has a separate Work page (i.e., a dedicated portfolio) where he has displayed more of his works beautifully in a two-column layout.
Even the overall website experience is fantastic. Scott uses easily readable fonts; the scrolling animations are on point; there’s a small ‘about me’ section; there are appropriately placed CTAs (Contact, Instagram); etc.
In short, not only does Scott have a great photography portfolio, but his website is a well-designed photography website as well.
Adrieana is a photographer raised in New Jersey. She has some sharp and breathtaking images of animals, people, and more. There are a lot of black and whites for a classic yet loud vibe. She also used to be an opera singer and learned a lot about what it meant to succeed from her years in that field.
She uses a slider to show her beautiful photography in the portfolio section. I love the images but am not a fan of the portfolio design choice here. It isn’t bad per se but looks very 2015ish — but it sure is a way to showcase photography in case you are looking for something that isn’t just photos stacked in columns.
Commercial photographer that provides images that stand for something and accompany important messages. You can check out his “press” tab on the website and see where his images have been featured and read articles about the photographer and his skills.
The horizontally scrolling portfolio looks a bit weird, but you’ll know that it scrolls horizontally anytime you enter the website.
Meiwen is a professional photographer who features travel, people, editorial, and interior photography. He is also a designer, combining his many artistic talents to help his clients with branding, art direction, and more.
His digital portfolio site is minimalistic. On the homepage, he has gone with two main things: a short bio and a portfolio with a few featured items from both his design and photography works. The minimal navigation bar helps visitors find more of his portfolio items, the contact form, or the primary social media profiles (Behance, Instagram, and Pinterest).
He also has separate portfolio pages for design and photography. For example, potential clients interested in his photography can click on “photographer” in the navigation bar to see his photography portfolio, where Meiwen has organized his photos in a gorgeous four-column layout:
Rob Jinks offers wedding, engagement, and family photography that captures meaningful moments. His digital portfolio website showcases his work and clearly defines his services.
The website is sort of a small business website-cum-portfolio website. It has service pages, a portfolio, an about page, a blog, lovely testimonials, and a CTA to “Request Pricing + Availability.” Also, of course, the hero of the website — the photography — is well highlighted all over landing pages.
I really like Rob’s portfolio arrangement. He has stacked each photo one below the other. This way, the potential client sees not only the photography quality but also the photo quality without having to open each photo for zooming.
Studio Anton is a top interior design firm located in Cambridge.
The StudioAnton digital portfolio website brilliantly mirrors their design ethos. It employs a clean, minimalist layout that lets their work be the focal point, using high-quality images that showcase their expertise.
You can see their work portfolio right from the start — the landing page is the Portfolio page! You just have to hover over any of the project names on the homepage to see a full-screen thumbnail of the finished interiors:
Clicking on any portfolio item will take you to a separate page where you can see more images and descriptions of their work for the client:
Lu Yu does interaction design & art direction. She was Head Of Brand at Pitch and is a Jury member of Awwwards & Digital Design award.
The fact that she is a jury member of a top professional web design and development competition body would assumably make it a given that her portfolio website will be on point. Is it? Well, let me try to evaluate it using Awwwards’ evaluation system criteria (Side Note: I don’t think I am eligible to be an Awwwards jury).
Awwwards ranks based on the following 4 criteria:
Design-wise, Lu Yu’s website is awesome:
None of the aesthetic elements interfere with usability.
On the scale of not-creative-at-all to outlandishly creative, this portfolio website has the right balance. It definitely has its own character, but the creativity never harms the usability like many super-creative sites do (many of which you can find on Awwwards itself).
I think this UX portfolio can do better with content.
Overall, Lu Yu’s site is superbly designed and made with usability/user experience in mind.
Kelsey is a copy and brand messaging consultant who also provides done-for-you copywriting services. She started as a newspaper journalist and has borrowed the interview-inspired writing style from there in her copywriting career.
Her portfolio page is excellent:
Then, she goes into portfolio items.
RyuCreative is a boutique-style marketing agency in Los Angeles. The female ran company has successfully assisted several different companies in PR, Social Branding, and Creative Design.
Currently located in Los Angeles, visual artist and designer Mindy Nguyen helps brands with identity, art direction, web design, etc. She currently freelances and also works with ilovecreatives Studio.
You can figure out this beauty company as it says it all in the name. Super cool skincare products that find their color from natural fruits and are infused with other powerhouses like green tea.
This clean, D2C website focuses on just one thing: Sales! The first three sections of the website focus on selling: 1. The hero section shows the best offers. 2. Below, they have a “Most reviewed” section that showcases best-sellers. 3. Next, they have CTAs for their collections. And sections below that build social proof and uplift their brand—something that compliments the goal of the ecommerce website well.
Besides focusing on the goal, it also follows the modern website design aesthetics elements. For example, it uses a great font, a suitable color palette, high-quality product photos, a hover-to-reveal-further navigation bar, and more.
Benjamin is a photographer that captures some amazing images of harsh environments that’ll give you the chills just looking at them. His work is often completed in Iceland; you can find images of beautiful landscapes and animals that live in the wild.
If you visit his website, you’ll immediately notice his photography is the hero of the website. The homepage has nothing but a slideshow of full-size photos he clicked. Besides that, there’s just a small navigation bar that’ll take you to other essential pages.
Overall, the artist’s website is minimal and is built with potential clients in mind. Look at it from his potential clients’ point of view, and you’ll see why I say so: Potential clients of a photographer want to see their work, contact them, or know more about them — in that order. Benjamin ensures the visual hierarchy takes the clients where they want to go.
Oishii is a Japanese-based company featuring the Omakase Berry. The company prides itself on quality over quantity berry farming available at its locations in New York, LA, and New Jersey.
Their website uses a fast-loading, high-quality, full-size background video for the hero section. The video showcases the freshness and the quality of the berry, which demands the visitor to react: ‘Nice! I want that!’. And as soon as you feel “I want that,” the next thing you’ll see is the CTA to their online shop.
Update: You can now buy The Omakase Berry at Whole Foods Market locations throughout New York City and New Jersey.
Scott Snyder is a product/object photographer based in Costa Mesa, California. His photography is clean-cut and top-of-the-line quality, as apparent from his minimal photography portfolio website.
The professional photographer showcases his best photos with plenty of negative space on the homepage. You can find more about each photography project by clicking on the associated photo: He mentions his roles in the project, what he did to successfully complete the project, about the client, and more for each photo. It’s a lot of (well-written) text, but it follows the “show and then tell” principle I discussed in the intro.
Besides showcasing his work on the homepage, he has a separate Work page where he has displayed more of his works beautifully in a two-column layout.
Even the overall website experience is fantastic. Scott uses easily-readable fonts; the scrolling animations are on point; there’s a small ‘about me’ section; there are appropriately placed CTAs (Contact, Instagram); etc.
Adrieana is a photographer raised in New Jersey. She has some sharp and breathtaking images of animals, people, and more. There are a lot of black and whites for a classic yet loud vibe. She also used to be an opera singer and learned a lot about what it meant to succeed from her years in that field.
She uses a slider to show her beautiful photography in the portfolio section. I love the images but am not a fan of the portfolio design choice here. It isn’t bad per se but looks very 2015ish — but it sure is a way to showcase photography in case you are looking for something that isn’t just photos stacked in columns.
Duncan Trussell is a comedic podcast host. He has episodes that discuss and explore spirituality and debatable topics like the afterlife and reincarnation, for example.
His website’s design is a blend of mysticism and modernity. The use of deep purple tones sets a moody and immersive atmosphere, which is complemented by intricate illustrations and icons.
On the site layout front, the emphasis is on the latest podcast episodes—each of which features an artistically rendered image of the guest as a thumbnail, the name & bio of the guest, the sponsors for the episode, and an embedded audio player to listen to the episode on the website.
Besides, you can easily find the links to the podcast’s social media accounts, RSS feed, iTunes, contact page, and Patreon.
The Friday Habit is a system to help entrepreneurs grow their businesses by intentionally setting aside time on Fridays.
Co-host Benjamin Manley’s Squarespace web design agency, Knapsack Creative, made this website. And the other host, Mark Labriola II’s content marketing agency, Brand Viva Media, took care of the content. So, obviously, it’s a well-designed podcast website with well-written copy.
The design is characterized by its dominant yellow hues and subtle illustrations. Plus, details like the banner image of a confused businessperson finding the podcast (see the arrow pointing to the “Listen to the Podcast” button) and getting clarity are so on-brand.
The clear call-to-action buttons guide visitors to listen to episodes or access useful resources. Its structured layout presents podcast episodes in an organized manner, making the user experience fluid and efficient. The website also has links to popular podcast listening platforms — Apple Podcasts, Google Podcasts, Spotify, and YouTube — to let listeners listen wherever they are comfortable.
As you see on the home page of the website, Fat Choy is located in New York and mixes Chinese and Vegan flavors. They offer dine in, carry out and outdoor dining options for their customer base.
Clean, elegant design. A great example of what you want a wedding website to be. Plus: lots of room to showcase engagement photos.
Avery Cox is located in Texas, where she adds a unique style that is colorful and bold to the spaces she designs. She gained experience working in New York with some big-name designers, allowing her to take what she learned and apply that to her own business.
The colorful image of a well-designed sitting room right at the top immediately captures visitors’ attention. As you scroll down, there’s some text that can do better from font size and hierarchy viewpoint, but it’s nothing major.
Below that, she has added a lot of images of her interior design work, which is fantastic for leads and conversions.
Ver Designs is a design and merchandising company located in California. They work on commercial spaces, project management, architectural critique and more. The firm’s philosophy centers around harnessing the power of design to deliver not just aesthetics, but lasting impressions, whether it’s for model homes, apartment communities, or sales offices.
VL Designs website offers a sophisticated visual experience. A neutral color palette emphasizes the design approach, while vibrant photos showcase their work. The site is easy to navigate and separates “What We Do” from “Who We Are” for clarity. The president’s bio and portrait add a personal touch.
Singer-Songwriter based in Toronto that focuses on writing music that a variety of individuals and emotional states can connect with. You can access his blog, listen to his music and learn about upcoming events on his site.
Try Alpha is an organization made up of groups around the world, and videos for those interested in Christ. No specific background is necessary and it’s open to opinions and questions from people of all backgrounds that have an interest in learning more about Christ.
Josh is from the Bay Area but has traveled throughout, sharing his music, dance, and acting talents. You can find music on his website and links to his YouTube channel as well.
For the kind of work Josh does, his personal website should display Josh’s fun and artsy/energetic nature. And boy, does the website deliver! Everything from the professionally-shot photo of Josh dancing on the homepage to the vibrant colors and curvy fonts suits the personality Josh would want to communicate.
A couple of nit-picks:
You may have seen Lin-Manual Miranda in the Broadway show “Hamilton.” He is also the creator of that play and has won a ton of awards, including a Grammy, Tony, and an Emmy.
His personal website showcases who he is simply yet brilliantly. It uses a great color scheme, has great photos of him and his work, and is constantly updated with new news pieces about him and links to his work if published on OTT platforms.
Devon is the Squarespace website design guru. If you need an impressive website, this is your guy. Additionally, he provides training and additional plugins that you may need.
You can see Devon in action in the hero section video. Plus, there’s a nice photo of him coupled with a very straightforward introduction to what he does right below it:
Remember how, in the introduction, I said your personal website should be all about you and showcase your personality? Devon’s about page is a great example of displaying “you” — your passions & personality.
Scott Snyder is a product/object photographer based in Costa Mesa, California. His photography is clean-cut and top-of-the-line quality, as apparent from his minimal photography portfolio.
The professional photographer showcases his best photos with plenty of negative space on the homepage. You can find more about each photography project by clicking on the associated photo.
On each project page, he mentions his roles, what he did to successfully complete the project, about the client, and more for each photo. It’s a lot of (well-written) text, but it follows the “show and then tell” principle I discussed in the intro.
Besides showcasing his work on the homepage, he has a separate Work page displaying more of his works beautifully in a two-column layout.
Even the overall website experience is fantastic. Scott uses easily-readable fonts; the scrolling animations are on point; there’s a small ‘about me’ section; there are appropriately placed CTAs (Contact, Instagram); etc.
In short, this is definitely a photography website to look up to!
Commercial photographer that provides images that stand for something and accompany important messages. You can check out his “press” tab on the website and see where his images have been featured and read articles about the photographer and his skills.
The horizontally scrolling portfolio looks a bit weird, but you’ll know that it scrolls horizontally anytime you enter the website.
Duncan Trussell is a comedic podcast host. He has episodes that discuss and explore spirituality and debatable topics like the afterlife and reincarnation, for example.
His website combines mysticism and modernity, with deep purple tones that create a moody atmosphere. It’s complemented by intricate illustrations and icons.
On the site layout front, the emphasis is on the latest podcast episodes—each of which features an artistically rendered image of the guest as a thumbnail, the name & bio of the guest, the sponsors for the episode, and an embedded audio player to listen to the episode on the website.
Besides, you can easily find the links to the podcast’s social media accounts, RSS feed, iTunes, contact page, and Patreon.
The Friday Habit is a system to help entrepreneurs grow their businesses by intentionally setting aside time on Fridays.
Co-host Benjamin Manley’s Squarespace web design agency, Knapsack Creative, made this website. And the other host, Mark Labriola II’s content marketing agency, Brand Viva Media, took care of the content. So, obviously, it’s a well-designed podcast website with well-written copy.
The design features bold yellow hues and subtle illustrations. The banner shows a confused businessperson finding the podcast, with an arrow directing attention to the “Listen to the Podcast” button, reinforcing the brand’s clarity message.
The clear call-to-action buttons guide visitors to listen to episodes or access useful resources. Its structured layout presents podcast episodes in an organized manner. The website also has links to popular podcast listening platforms, including Apple Podcasts, Google Podcasts, Spotify, and YouTube.
Type: Designer & Photographer portfolio site
Meiwen is a professional photographer who features travel, people, editorial, and interior photography. He is also a designer, combining his many artistic talents to help his clients with branding, art direction, and more.
His portfolio website is minimalistic. On the homepage, he has gone with two main things: a short bio and a portfolio with a few featured items from both his design and photography works. The minimal navigation bar helps visitors find more of his portfolio items, the contact form, or the primary social media profiles (Behance, Instagram, and Pinterest).
He also has separate portfolio pages for design and photography. For example, potential clients interested in his photography can click on “photographer” in the navigation bar to see his photography portfolio, where Meiwen has organized his photos in a gorgeous four-column layout:
Type: Wedding photography portfolio
Rob Jinks offers wedding, engagement, and family photography that captures meaningful moments. This website feels both classy and adventurous. It also showcases his work and clearly defines his services.
The website is sort of a small business website-cum-portfolio website. It has service pages, a portfolio, an about page, a blog, lovely testimonials, and a CTA to “Request Pricing + Availability.” Also, of course, the hero of the website — the photography — is well highlighted all over landing pages.
I really like Rob’s portfolio arrangement. He has stacked each photo one below the other. This way, the potential client sees not only the photography quality but also the photo quality without having to open each photo for zooming.
Type: Interior design agency portfolio
Studio Anton is a top interior design firm located in Cambridge. They bring a unique combination of refined aesthetics and thoughtful planning to create interiors that not only look stunning but also resonate deeply with their clientele.
The StudioAnton website brilliantly mirrors their design ethos. It employs a clean, minimalist layout that lets their work be the focal point, using high-quality images that offer a vivid showcase of their expertise. The muted color palette and intuitive navigation make the user experience seamless. Strategically placed testimonials add credibility, and the concise “about” section provides a glimpse into their philosophy and commitment to design.
You can see their work portfolio right from the start — the landing page is the Portfolio page! You just have to hover over any of the project names on the homepage to see a full-screen thumbnail of the finished interiors:
Clicking on any portfolio item will take you to a separate page where you can see more images and descriptions of their work for the client:
Type: Art director & interaction designer portfolio
Lu Yu does interaction design & art direction. She was Head Of Brand at Pitch and is a Jury member of Awwwards & Digital Design award.
The fact that she is a jury member of a top professional web design and development competition body would assumably make it a given that her portfolio website will be on point. Is it? Well, let me try to evaluate it using Awwwards’ evaluation system criteria (Side Note: I don’t think I am eligible to be an Awwwards jury).
Awwwards ranks based on the following 4 criteria:
Design-wise, Lu Yu’s website is awesome:
None of the aesthetic elements interfere with usability.
On the scale of not-creative-at-all to outlandishly creative, this portfolio website has the right balance. It definitely has its own character, but the creativity never harms the usability like many super-creative sites do (many of which you can find on Awwwards itself).
I think this UX portfolio can do better with content.
Overall, Lu Yu’s site is superbly designed and made keeping usability/user experience in mind.
Type: Copywriter portfolio
Kelsey is a copy and brand messaging consultant who also provides done-for-you copywriting services. She started as a newspaper journalist and has borrowed the interview-inspired writing style from there in her copywriting career.
Her website is the perfect blend of everything a professional copywriter’s website should have.
The homepage has all the necessary elements:
The copywriter’s portfolio page is equally good.
Then, she goes into portfolio items.
As you see on the home page of the website, Fat Choy is located in New York and mixes Chinese and Vegan flavors. They offer dine in, carry out and outdoor dining options for their customer base.
The website for Houseplant is clean and minimalist, with a focus on the products themselves. The background is a pale green, with white text and green accents.
Houseplant is a California-based cannabis company founded in 2018 by Hollywood actor Seth Rogen and his business partner Evan Goldberg. The company sells a variety of cannabis products including flower, pre-rolled joints, edibles, and concentrates. Houseplant’s products are available in select dispensaries in California and Colorado.
Harper Wilde is a bra shop that is ran by women and has focused on what women really need in a bra. Backed by plenty of research, and a drive to improve the lingerie industry as a whole.
The Donut Shop website, built on Framer, showcases a bakery with a playful and engaging design. It features an interactive menu where users can drag and drop donuts into their virtual box, view top-selling flavors, and place online orders. The site also provides information on location, hours, and customer reviews, creating a modern and immersive browsing experience for donut lovers.
Perfect for gyms, personal trainers or any businesses focused on fitness. Striking motivational images will get customers pumped to join your classes.
Ashley Easter is an activist, speaker, author, coach, and advocate of abuse survivors. Whether it’s on stage at an event, or in a coaching session, Ashley empowers survivors of abuse to change the world.
The Soilboy company is obsessed with plants, the benefits of owning them and the care they require. Those with a green thumb will love the in depth information they provide and the plants available for purchase from the website.
One of Seattle’s top dental practices is Dental Care Seattle. Consisting of a well rounded team of 5 different dentists that offer both preventative and cosmetic services in a friendly setting.
Amy is a product designer at Microsoft. She delivers people-first designs and currently leads user research for Money in Excel, a Microsoft 365 solution subscribers can use to manage, track, and analyze money and spending, all in Excel.
Her UX portfolio website’s homepage is an excellent example of showcasing the most essential things top of the fold. She introduces herself and sums up her extensive career right at the top in beautiful yet clear typography. She has also added a confident picture of her interacting with her team below the intro. Overall, potential clients will know pretty much everything about the “professional Amy” as soon as they land on her website.
The next element in the website’s visual hierarchy is her top navigation bar. It includes links to the important pages (for her): About, Work, and Writing. If your aim with the website is to get clients (that’s probably not Amy’s website goal) and you’d be mimicking Amy’s website, perhaps replacing “Writing” with “Contact” or a similar CTA will be a better idea.
Just like the homepage, she showcases her case studies perfectly too. Each case study is in-depth with relevant information about the UX project. They include background, timeline, goal, success metric, problem, research, deliverables, prototyping and usability testing, and more. She also uses screenshots and videos to show her work effectively.
Minaa is a professional in the mental health field that is truly passionate about what she does. Aside from her general services, she puts a focus on self-care and learning tools that support a better quality of life.
Jenny Kakoudakis is the founder of the London based interior design brand Seasons in Colour. From the website, you can find beautiful decorating ideas, tips and tricks and inspiration for any room of the home.
